Fitness trackers are more popular with women than men

people holding dumbbells as they work out with a Fitbit fitness tracker

About one-in-five American adults use a smart watch or fitness tracker, with women more likely than men to use a fitness device, according to new research from Pew.

Why it matters: The category is still in its early days, and understanding who uses the products and who doesn’t could help the industry improve its products and broaden their appeal.

By the numbers: Pew says 21% of Americans report using a smart watch or fitness tracker. Here’s how that breaks down:

  • 18% of men and 25% of women.
  • 20% of whites, 23% of blacks and 26% of Hispanics.
  • 25% of those 18-49, and 17% of those over 50.
  • 31% of those who make $75,000 or more, 20% of those who make between $30,000 and $74,999 and 12% of those who make less than $30,000.

Meanwhile: Respondents were also asked whether it is acceptable for device makers to share user data with medical researchers. About 41% said that it is acceptable and 35% said it isn’t, with 22% saying they were unsure.

Joe Burrow leads LSU to national college football title

 Ed Orgeron of the LSU Tigers, Joe Burrow #9 nd Grant Delpit #7  celebrate with the trophy
LSU Tigers Head coach Ed Orgeron, Joe Burrow and Grant Delpit after beating the Clemson Tigers in the College Football Playoff National Championship game in New Orleans Monday. Photo: Kevin C. Cox/Getty Images

Louisiana State University’s Joe Burrow led his team to a 42-25 victory over defending champions the Clemson Tigers in the college football national championship clash in New Orleans Monday.

Why it matters: Burrow set the single-season record for most touchdown passes with 60, becoming the first major college quarterback to do so, AP notes. “This is so special,” Burrow said afterward. “I’m kind of speechless right now.” Both teams were undefeated before the game.